The People
At the heart of what we do is a vibrant community of dedicated women artisans, each bringing her unique vision and passion to our creations. While we collaborate with external printing workshops, part-time artists, and photographers, we prioritize keeping the core of our craft in-house as much as we can. Here, women transform their dreams into tangible beauty, blending culture and tradition with a modern touch.
Together, we work to make each piece a testament to their stories, skills, culture and heritage through the artistry that defines our brand.
Heba, a master of crochet with over 15 years of experience, brings unparalleled expertise and creativity to each piece she crafts. She frequently suggests unique techniques and stitches to complement the specific fabric and design of each project, ensuring that every item feels both luxurious and thoughtfully made.
Heba
Menna, our head seamstress, is the soul of the sewing team. Her love for her craft shines through in every garment she stitches. Driven by a constant desire to learn and improve, Menna stays curious and open to new techniques that refine her skills. She find joy in listening to music as she works, letting the rhythm fuel her creativity and focus.
Menna
For almost a year, our talented embroiderer Kareema has brought skill and warmth to our atelier. A remarkably fast learner, she’s become our go-to artisan whenever we need something completed with both speed and precision. Kareem’s soft smile and gentle presence make the workspace feel inviting and inspiring.
Kareema
Hla has spent over eight years mastering the art of embroidery. Her work, delicate and detailed, brings life to exquisite pieces. Recently, she’s begun expanding her craft by learning pattern-making and sewing, immersing herself in the full spectrum of garment creation.
Hla
Shams, the newest talent on our embroidery team, brings a fresh perspective and boundless enthusiasm to our atelier. Having studied embroidery at university, she combines academic knowledge with a passion for her craft, now working meticulously on the intricate details of our “Mahaba/Love” skirt from the latest collection.